IRWIN manufacturer of professional hand tools and tool accessories.
“One in four construction workers in the United States is Hispanic, so it is vital that contractors and professionals in the Spanish-speaking industry have access to detailed information on our tools,” says Curt Rahilly, Vice President of Marketing for IRWIN Tools. “IRWIN's Spanish website, full product line catalog, and bilingual sales force, serve an important and growing audience, estimated to represent more than 50 percent of the total sales force. workforce in the construction industry by 2025, the information and resources they need to make more efficient purchasing decisions ”.
IRWIN's Spanish website also offers other tools for consumer engagement, such as testimonials, store locators, and online shopping options, as well as easy ways for IRWIN customers to submit comments and questions. For many years, IRWIN has fulfilled its commitment to professionals in the sector and has redoubled its commitment to contractors.
Opinions of our clients
Receive our news